Social Media Manager Jobs in USA 2024 – Apply Now

The Manager, Social Media, will be responsible for the strategic development and implementation of paid and organic social media campaigns on behalf of the many brands owned by APEI. By strengthening the bond between the company brand, prospective clients, students, and alums, and the company’s follower base across all major social media platforms, this individual will assist us in expanding and engaging our company’s audience.

They will serve as a liaisons between departments and promote the company brand to new prospects through cross-functional collaboration. Contributing significantly to the activation of social campaigns throughout the entire consumer journey, they will establish objectives and KPIs that are in line with the overarching brand strategy. Ideal candidates for this position have a passion for strategic social media and a fervor for facilitating connections between brands and their customers.

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Benefits Of Social Media Manager Jobs in USA

• Strong Demand: Businesses and organizations recognize the significance of social media in the current digital age. Consequently, competent Social Media Managers are in high demand.
• The creative process: In designing and executing social media campaigns, content, and strategies, Social Media Managers have the opportunity to be creative and innovative.
• The ability to perform: These positions provide the opportunity to develop a variety of skills, such as content creation, analytics, social media advertising, and community management.
• Digital Marketing Know-How: Social media management experience provides a solid foundation in digital marketing, a valuable skill in the current job market.
• The ability to adapt: Numerous Social Media Manager positions offer flexible work hours and remote work options, enabling a healthier work-life balance.
• Career Advancement: Social Media Managers can advance to more senior positions, such as Social Media Director or Digital Marketing Manager, as they gain experience.
• Analytical Abilities: Social Media Managers assess the efficacy of campaigns by analyzing data and metrics, allowing for the improvement of strategies and results.
• The value of networking: Establishing relationships with influencers, industry professionals, and fellow marketers on social media can be beneficial for professional networking and collaboration.
• Global Presence: Professionals can reach a global audience through social media, thereby expanding their reach and influence.
• Individual Branding: Managing social media for a business or organization can also enhance one’s personal branding and online reputation.
• Continuous Education: The ever-changing nature of social media platforms and digital marketing necessitates constant learning and adaptation on the part of social media managers.
• Influence on Brand: Social Media Managers play a crucial role in shaping the reputation, image, and consumer relationships of a brand.

Responsibilities of Social Media Manager Jobs in USA

• Strategically devise, coordinate, and implement a social media strategy that promotes brand awareness and interaction with potential customers through collaborative efforts and social media platforms (e.g., cross-site and omnichannel events, and influencer marketing).
• Maintain a comprehensive understanding of data analysis and social media metrics, as well as ownership of data touchpoints.
• Supervises campaign strategy and manages external agencies such as Hootsuite, Sprout Social, and others. drives creative ideation to ensure consumers receive innovative, best-in-class campaigns and channel growth objectives are met.
• develops and owns multiple team KPIs for the social media strategy that are reported to senior leadership in order to drive results toward our short-term and long-term business objectives.
• delivers guidance and thought leadership regarding social media best practices throughout APEI, including content publishing guidelines, KPI benchmarks, and channel growth strategies.
• Curates the most compelling social media content in collaboration with academics, ambassadors, content marketing, and public relations personnel.

Business Skills Needed:

• Proven expertise and innovative prowess in the development of social media campaign strategies
• Proven expertise in establishing content direction and social media strategy
• an ambitious and determined individual capable of advocating vehemently for both our students and our organization.
• Demonstrate exceptional abilities in project management and social media marketing.
• capable of managing multiple initiatives concurrently in the face of fluctuating priorities and being at ease with ambiguity.
• capable of contributing successfully both independently and as part of a team, with functional proficiency at both the strategic and tactical levels.
• ability to oversee a diverse array of obligations, enthusiasm for resolving complex problems, and a willingness to question established norms

Qualifications of Social Media Manager Jobs

• At least three years of relevant experience in social media, marketing, and online content development
• Enthusiasm for social media and cognizance of its implications for businesses
• working knowledge of the education industry, including current events and historical developments.
• Proven ability to oversee social media campaigns and produce results in a dynamic, rapidly expanding environment
• extremely organized and attentive to detail.
• outstanding interpersonal, presentation, and communication abilities.
• proficient in analytics and quantitative methods; capable of utilizing data to identify growth-oriented target selections and optimize ongoing merchandising initiatives.

About Us:

We provide higher education and training to our nation’s heroes—military service members, veterans, nurses, government employees, and motivated professionals who wish to make a difference—online, on campus, and in the workplace. American Public Education, Inc. provides higher education to students with a strong commitment to service. Its institutions of higher learning include Rasmussen University, Graduate School USA (GSUSA), American Public University System (APUS), Hondros College of Nursing (HCON), and federal agencies and nursing communities.

The policy of American Public Education, Inc. (APEI) is to provide all qualified individuals with equal opportunities. Regarding their recruitment, hiring, assignments, advancements, compensation, and all other aspects of their employment, we ensure that all qualified individuals are treated equally. American Public Education, Inc. maintains a policy of non-discrimination with regard to all legally protected characteristics, including but not limited to physical, mental, or sensory disability, national origin, sex, age, religion, creed, ethnicity, color, or religion; or creed.

Colorado, California, Washington and NYC Pay Transparency Statement

Residents of Colorado, California, Washington, or New York City who are interested in this remote position may qualify for supplementary details regarding its compensation and benefits. Upon request, we will furnish you with such information. Kindly communicate via email to recruiting@apei.com.

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